After analyzing the data, The Grade team noticed how many late night messages contained words flagged “inappropriate” and went unreturned.
Ok Cupid may offer a more personalized approach to free online dating.
You’re Matched According to Answers Ok Cupid matches you with others not only based on your browsing activity on the site, but also based on the way you answer a number of introductory questions.
Free sites generally offer more flexibility for different types of relationships, including casual hookups and same-sex relationships.
In fact, they’re not even exclusively for dating, as Ok Cupid allows you to be married or in a relationship but looking for friends.
They also discovered that users are much more likely to send sexually explicit messages during this time as well—specifically, the rate of sending sexual messages increases by 50 percent for men and 48 percent for women late at night.