But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made $153 million in Canada in 2014.
Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.
"However, upon a face-to-face meeting, most of this list goes out the window — people instead rely on their gut-level reaction to another person." The other problem, according to the research, is the emphasis placed on clients' similarities.
"To be sure, similarity on some dimensions, like race and religion, does predict relationship well-being," two of the study's co-authors wrote in The New York Times.
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