'The required edits almost delayed the [fragrance] launch,' added the source.Diddy - real name Sean Combs - claims the risqué sex scene may not be as carnal as most viewers would think as he told Salon: 'I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful.
It was so explicit that it appeared to be too much for department store Macy's as Diddy posted a screen shot of a Page Six article with the caption: 'ATTENTION!! In a few different points for the advert, Cassie - last name Ventura - could be seen in the nude while straddling Diddy, who is completely suited and booted, and later a clear side view of her pierced nipple could be seen.
'In an attempt to bypass the censors, Combs tried to get the commercial [out on cable channels], but it was still deemed too racy.'The video featured very fast cuts as it opened with the rapper running out of a car before brushing Cassie's face with his hand, the two look like they are going to kiss before flashes of her slapping him in the face, him choking her and hew throwing a glass bowl of apples off a table are shown.
Combs was executive producer of the reality TV show Making the Band, which appeared on MTV from 2002 to 2009.
On August 16, 2005, Combs announced on Today that he was altering his stage name yet again; he would be calling himself "Diddy".
It peaked at number four on the Canadian Albums Chart, Combs' highest-charting album in that country.