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And one thing that should be worrisome for straight men is the size of their disadvantage in the market.

Josh Fischer is the Director of Product Insights at What does this mean?

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Generally speaking, an average straight man will have to send 25 messages to women his own age procure one response, while the average straight woman will have to send 5 messages.

That's fascinating, and also could be an explanation — men sending a lot more messages than women — for the disparity.

A lot of you are self-conscious about the fact that you’re on a dating site.

But obviously if she’s on the site too, you’re both in the same boat.

The theory goes that when you’re learning a skill – whether it’s ninjutsu or 21st century mating rituals – you’ll make greater progress if you practise intensively. After 30 minutes on Tinder – the app that lets people hook up with the swipe of a finger – frantically registering my interest with no regard for acne, bodyweight or bad teeth, I’m rewarded with several matches. “If you want to appear confident, be armed with something to open with. Talk about the weather if you have to.” K from Tinder is a nice, slightly chubby nanny. Loads can't) My second nanny of the day, teetotal L, again from Lovestruck.