These consumer concerns present an opportunity for you to build on consumer trust by implementing effective voluntary industry-wide practices to protect consumers' information privacy.
The FTC has held a number of workshops for industry, consumer groups and privacy advocates to explore industry guidelines to protect consumers' privacy online.
These plans typically promise that people who sign up as distributors will get commissions two ways - on their own sales and on the sales their recruits have made.
Pyramid schemes - a form of multi-level marketing - involve paying commissions to distributors only for recruiting new distributors.
These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium.